Join Alison Hiatt, Chief Marketing Officer of Vera Bradley, as she provides insights and learnings from the iconic brand’s remarkable 360-transformation. Alison has spearheaded Project Restoration, a comprehensive initiative focused on revitalizing and repositioning Vera Bradley for sustained, long-term success. Staying true to the brand’s core value proposition of delivering thoughtfully designed solutions for women that allows them to showcase their personal style, learn how the brand is continuing to resonate with new generations of fans by re-thinking their branding and marketing strategies to in-store experiences, digital channels, product materials, designs and more.